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Selling Your Home for
Top Dollar
By Don Sutton
RE/MAX Edmonton Real Estate
Number 1 Seller's Tip...
The absolute # 1 tip I can offer you to help you get the most money possible
for your home is this. Make sure you get full MLS (Multiple Listing Service)
coverage. Don't look at any offers until you are sure your home is on the
MLS computer. I will say this again. Don't look at any offers until you
are sure your home is on the MLS computer. An army of
REALTORS® at
your disposal can't be beat. Any REALTOR®
that tries to tell you to put your house on exclusive (only his/her company)
for a couple of weeks, or suggests post-dating the listing or wants you to
negotiate offers before it gets on MLS, does not have your best interests at
heart. Say goodbye to any REALTOR®
that wants to list your house on a Friday and have a public open house the
following Sunday. There is not enough time to get your home on the system.
You are not hiring a REALTOR®
to put a sign on the lawn, an ad in the paper, and hold an open house. You
can do this yourself. You are hiring a REALTOR®
to provide you with maximum exposure to the greatest number of qualified
buyers for your home. I do not care how good a
REALTOR'S® marketing plan
is, it is worthless compared to the value of having your home on the MLS
system.
Think of it this way:
REALTOR® =
Home on MLS = More REALTORS®
= More Buyers = More Money.
There is a saying in real estate. The first offer is usually
the best one. This is only true, if everyone knows it's for sale. Real
estate surveys I have done showed the owner lost an average of $3000. when
their house was sold by the same office/REALTOR®.
Keep in mind, this was an average. Others lost even more. The reason...the
offer was written before any one else knew it was for sale. When
interviewing agents, ask them what the order of their marketing plan is. If
submit to MLS is not the first thing they are going to do, you are talking
to the wrong Agent. If you took away every selling tool I had, and said I
could only have one of them back, I would choose the MLS service. This is
not a commercial for MLS. It is just the best weapon
REALTORS®
and the public have for getting maximum exposure on property.. MLS is a
strong selling tool,...use it... It will make a big difference to your
bottom line.
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